**GlOs@rY**

Development
CoNsOrTiUm: Consorcio.
UNEFON has formed a consortium for increase the technology in your mobile phone.
CoSt: Costo, precio.
For the new product the cost is of $25.00 pesos for size.
DeVeLoPmEnT: Desarrollo, crecimiento.
EL OSO has been a development in your line product because create a new color.
LoAn: Prestamo.
The United States loan millions of dollars to México.
NeGoTiAtIoN: Negociación.
In the next meet, we are going to negotiation about the campaign of promotion for the product.
PrOsPeRiTy: Prosperidad.
Now Coca-Coca has been prosperity in your sales.
ReSeRvE: Reserva.
In Mexico has been reserve in the Bank of Mexico when save the money of the people.
ReVeNuE: Renta.
You must pay the revenue after of who finish the month.
WeAlTh: Abundancia.
AVON has wealth of sales.unit 6
barrier to entry: factor que prevee la competencia
a strong brand can become a barrier to entry in some markets, while a simple product cannot
benefit: beneficios, ventajas
one benefit of the new design is that it can be installed easily
brand: marca
kodak is a premier brand in traditional and digital imaging
consumer: consumidor
nokia is committed to providing consumers with the information they need
logo: simbolo
the nike swoosh is an instantly recognisable logo
marketing mix: mezcla de mercadotecnia
the distribution of and delivery goods to market
Price: precio
every product have a price
Product: producto
in the supermarket have a lot of products
promotion: promocion
american online plans to launch a promotion on thursday that will let its members download full feature films
premium: precio por encima de los demás
organically grown foods are sold at a premium
point of sale: punto de venta
new electronic systems can approve credit for customers at the point of sale

Marketing
BARRIER TO ENTRY: barreras de entrada
A strong brand can become a barrier to entry in some markets by the competition
BENEFIT: beneficios
One benefit of the new design is that it can be installed easily
BRAND: marca
México represents a great opportunity for our new brand
CONSUMER: consumidor
Telmex is commuted to providing consumer with the information they need
LOGO: logo
The logo of Telmex is worldwide
MARKETING MIX:
List price, retail price
PRICE: precio
The price of the new celular is economic
PRODUCT: producto
The new product of Telmex is a celular
PROMOTION: promocion
Telmex plans to promotion with our new celular
PREMIUM: prima (bono)
The pay of the premium to employee always punctual
POINT OF SALE: punto de ventas
The point of sales of Telmex is in México

Departments
back office:departamentos administrativos
efficiento management of the back office can reduce costs
business process: actividad esencial en negocios
organisations that have complete control over their business processses are the most productive
database: base de datos
we´re currenlty updating all our customer files in the database
downsize: reducir el numero de empleados en una compañia
european companies are continuing to downsize their manufacturing operations
knowledge work: desarrollo de un trabajo
the profitability of most business today depends more on knowledge work that on manual work
offshoring: transferir a un trabajador a otra ciudad
i like the offshoring when i ´m work
outsource: transferir trabajo a otro empleado
we are planning to outsource all of our it operations to an indian suplier
overhead: costo que no varía
the pressure on corporate management to reduce overheads is increasing
pilot project: prueba piloto
the pilot project will start operating in june
productivity: productividad
productivity has continued to grow strongly
saving: salvar
mew ocntruction techniques resulted in a saving of 25 per cent of operation and maintenance costs
service provider: proveer servicios
there are several issues to consider when selecting a service provider
shortage:
sillicon valley is facing a shortage of skilled programmers.

Company Status
balance sheet: hoja de balance
buildings and machinery are assets that should be listed on the balance sheet
bankrupt: quiebra
the company is almost bankrupt and will need to secure a loan to survive
bottom line: ultima linea de un documento financiero
falling sales are going to have a negative impact on the bottom line
expense: gasto
we have significantly reduced our expenses over the last five years
financial statement: documentio que muestra la informacion financiera de la empresa
financial statement must be completed by the end of august
forecast: estimación
according to forecasts, prices will rise more slowly next year
income statement: estado financiero
enron´s income statement did not accurately reflect its losses.
mismanagement: calidad pobre de gerente
lack of cashflow is often due to mismanagement
profit and loss acount: muestra de estado financiero
ahold´s profit and loss acount did not show all its losses
regulator: agencia responsable de una actividad
stock market regulators are in charge of protecting investors
securities exchange commission:agencia responsable de la regulacion de mercado
the SEC is currently investigating ten cases of fraud

UNIT 9
accountable: responsable de los efectos de las acciones
managers are accountable for the performance of their employees
applicant: persona que aplica para un puesto
all applicants are asked to provide a letter of reference
assign: asignar tareas a empleados
employees are assigned duties that correspond to their skills and training
cover letter: carta escrita a un empleado
candidates should send a cover letter with a copy of their CV
curriculum viate: curriculum
her cv is fairly typical for a business graduate
deadline: fecha límite
the deadline for applications has been extended until 25 may
empower: darle poder a algun empleado
staff are empoweredd to shape their career development
hire: emplear a alguien
business are hiring as job growth booms
payroll: lista de empleados de una organización
salaries are calculated according to the number of days that employees are on the payroll
qualification: examinar
candidates must have qualifications in accounting
resume: documento con detalles de la experiencia de los candidatos
i have to prepare a good resume by my interview
screen: examinar a la gente con un teste
each candidate is screened for education, experience, expertise and salary.
train: entrenar las habilidades de cada empleado
staff are trained to watch fot situations where they may be required to help


Lobbies
AID: ayudaIn
aid of company
BOYCOTT: boicotear
COCA cola boycott a PEPSI with our advertising
CHARITY: caridad, institución benéfica
Telmex is a charity for studet
DEBT RELIEF: deuda saldada
Tha company to be deeply in debt relief
DEMOSTRATION: demostracion
AVON have metten of demostration
FAIR TRADE: feria de muestras
In april la company have a fair trade
GRANT: conceder, otorgar
The company to take for grant a guaranty
INCOME: ingreso
The sales our fountain of income
LITIGATION: litigio
Litigation has increased significantly over the years
LOBBY:
Big companies are lobbying the president to open up marine reserves
PRETITION: presición
I have pretition in the pay
QUOTA: cuotas
The quota is more a lot
SUBSIDE: subsidio
The pay of the subside to employee always punctual
TAXPAYER: contribuyente
The management is taxpayer in the company

Communication
CORRESPONDENCE: correspondencia
The correspondence is always more popint
INFORMATION TECHNOLOGY: información tecnologica
The company not bill with information technology
MOBILE: mobiliario
The mobile of company is to wear out
OVERLOAD: sobrecarga
I have overload of work
PRIORITISE: prioridad
I have prioritise by my job that by my school
PROCESS: procesos
All data is processed on the server
PRODUCT RECALL: producto retirado
The model cell W300 of Telmex is a product recall
TEXT MESSAGING: mensagear un texto
I text messaging a my boss

Logistics.
DISTRIBUTION: distribución
The distributio of new produc is good
FINISHED GOODS: buen terminos
The company have finished goods with the industry
FREIGHT: transporte
The company how with our freight
GREY MARKETING: mercado gris
The grey marketing is a problem for my company
HAULAGE: transporte
The company how with our haulage for our employee
LOADING BAY: bodega de carga
The company have finished goods with the industry by our loading bay
PILOT: pilot
We are piloting new ways to improve our supply chain management
RAW MATERIAL: materia prima
The raw material that we have isn´t sufficient
SHIP: barco, buque
The raw material will have sed by ship
SUPPLY CHAIN: serie de suministros
Information technology has changed the dignamics of the supply chain

Innovation
ACHIEVEMENT: logro, realización
The achievement of company will have to check
BORDERLINE: frontera
The borderline with México is E.U
BREAKTHROUGH: paso, adelante
The breakthough borderline with México an E.U is the Rio Bravo
BUSINESS PRACTICES: ejercer un negocio
The company is running a scheme to encourage best biusiness practices
DESIGN: designar
I has design for employee of management
FEATURE: caracteristicas
The raw material that we have isn´t sufficient depending the feature of loading bay
GENERIC: generico
Generic drugs sell at a much lower price
MASS-PRODUCTION: producción en masa
Many companies have moved their mass-production overseas to cheaper
PROTOTYPE: prototipo
The prototype of company has sell product of quality

**GlOs@rY**

Counterfeiting
COPYCAT: copiónThe Australian goverment has announced that it´s crag down copycats
COPYRINGH: derechosThe copyryngh of brand it´s registret
CURRENCY: medaTo gain currency
DEFRAUD: estafaShe admitted defrauding his amployer
ENFORCE: hacer cumplirEnforce the manegment his rules
FAKE: falsificaciónHe admited that fake the document
FILE-SWAPPING. Intercambiar archivosCOCA COLA file swapping with PEPSI
INFRIGEMENT: infringirFile swapping internally of COCA whit PEPSI it´s infringement
INTELLECTUAL PROPERTY: dominio intelectual
I have intellectual property in engkis
PATENT: patenteThe patent of the brand of Telmex is international
PIRACY. PirataThat music piracy it´s illegal
PROFITABILITY: rentabilidadIsn´t profitability the budget
TRADEMARK:marca

Markets
BID: decirAll bids must be submitted in writing To bid sb farewell

BUSINESS TO BUSINESS: compañia de la compañiaThe business to business sector will be the biggest growth area in internet trafficDEALER:The compoany only uses authorised dealers who are fully trained

DEMAND: demandaThe demand of the new celulares it´s of Telmex

E-BUSINESS: negocios por lineaBancomer is one of the leading suppliers of e-business solution

E-COMMERCE: comercio por internetSome consumers still lack cofidence in e-commerce

GLITCH:A glitchin the computer system has led to the cancellation of several

GROSS: groseroThe managment is most gross

INVENTORY: inventoThe inventory of Telmex it´s a celular

MARKET RESEARCH: investigacion de mercadosTelmex is make a market research

MASS MARKET: mercados en serieTelmex have mass market

MERCHANDISING. ClienteThe merchandasing the new celular of the Telmex ther juniors

PRICE SETTING: precio guiaIn price setting yuo try to estimate how much customers will be prepered for an item

TENDER: ofrecerTelmex tender a new celular for junior more modern

GlOs@rY

Pay
Board: Grupo de directoresThe board meetings at the weekend.
Budget: PresupuestoThe budget was approved for the new advertising campaign.

Compensation: IndemnizaciónCompensation for workers was higher this year.
Contract: ContratoAdvertisers signed the project contract.
Damages: Daños y perjuiciosThe company was protected against damages.
Legal action: Acciones legalesLawyers recorded legal actions for each international project.
Pay: PagarWages will have to pay on time.
Pension: PensionesEach employee received his pension for theirs work.
Reward: RecompensaEmployees received a reward of $ 100 for punctuality.
Salary: SueldoSales increased salaries this year.
Severance deal/pay: ruptura trato / pagoThe company severance deal with three suppliers.
Stock option: opiniones que dan los ejecutivos

**GloSSaRY**

Companies

Asset n [C] something belonging to an individual or business that has value or the power to earn money:
The company has recently sold some of its assets to an Australian investor. Collocations tangible assets, intangible assets, fixed assets, liquid assets

Company n [C] a legally registered business. There are many different types of companies: holding company (holds the share capital of one or more other companies) joint stock company (registered company or limited company) public limited or listed company (company whose shares are traded on the stock exchange) subsidiary (company owned by a parent company) Synonyms corporation n [C] AmE concern n [C] business n [C].

Competition n [C] rivalry between businesses that are operating in the same market: The competition is getting tougher every year. – compete v [I] - competitor n [C] competitive adj. – competitiveness n [U] Collocations competitive advantage

Entrepreneur n [C] someone who starts a company, arranges business deals and takes risks: Entrepreneurs have always played a key role in the economy. Entrepreneurial adj. entrepreneurship n [U]

Freelance n [C] someone who works for different companies and is not employed by one. Freelancers usually receive fixed payments and not a salary:
We’re going to use a freelance designer for the company website. - Freelancer n [C] - freelance adj.

Hierarchy n [C] system of authority within an organisation: Many Swedish firms have very flat hierarchies. - Hierarchical adj. Collocations flat hierarchy steep hierarchy traditional hierarchy

Merger n [C] the creation of a new company by joining two separate companies: The merger will have to approved by the authorities. - merge v [I,T]

Share n [C] unit of the capital of a company. Shares in listed companies can be bought and sold on the stock market: Investors are having to pay a higher price for the company’s shares. Shareholder n [C] stockholder n [C] US - shareholding n [C] Synonym stock n [C] AmE Collocations share capital, share certificate, share dealing, share issue, share price.

Trade union u [C] an organisation that exists to protect the rights of employees in a company: The trade union is in pay negotiations with the employer Synonym labor union n [C] AmE


Leadership

Appraise v (T) to assess the value of something. Staff are regularly appraised to see if they have met the objectives that they are given: The department manager will appraise each employee individually. - Appraisal n [C] - appraisee n [C] - appraisor n [C] Collocations annual appraisal, performance appraisal

Authority 1 n [U] the power to impose decisions: The managers in our company have a great deal of authority. - Authorise v (T) - authorisation n [C] - authoritative adj. - authoritarian adj. Collocations Lines of authority 2 n [C] a public institution which is in charge of enforcing regulations or administering a government service: The public health authority.

Autonomy n [C] the freedom to make your own decisions without having to request authorisation: I’ve always believed that it best to give staff as much autonomy as possible. - Autonomous adj.

Coach 1 n [C] person who is responsible for training a team or an individual: He’s a very successful football coach. 2 v [T] to train people to help them to acquire particular skills: I’m responsible for coaching two new people in the department.

Delegate v [T] to give responsibility lo someone at a lower level in the hierarchy to enable them to take decisions: Managers need to delegate more routine tasks to junior members of staff - delegation n [U]

Motivate v [T] make someone willing to work harder: He’s very good at motivating his sales team. - Motivation n [U] motivational adj. motivated adj. Synonym encourage v [T] Collocations highly -motivated, motivational skills, motivation techniques.

Objective n [C] a goal that has been fixed for people to achieve: I have a meeting with my line manager to fix my objectives every six months. Synonyms goal n [C] aim n [C] target n [C] Collocations set / fix / establish / achieve / meet objectives

Staff 1 n [plural] the employees of an organisation: The new manager will be joining the staff in November. 2 y [I] to provide workers for an organisation: Each of our centres is staffed by expert personnel. Synonyms personnel n [U] employees n [C] workers n [C] collocations staff morale, staff turnover

Subordinate n [C] a person who works under a more senior member of staff: I have six subordinates that report to me. – Subordinate v [T].

Supervise v [C] to control the work of other people in order to make sure that it is properly done: We need to supervise the trainees very closely. Supervision n [U] supervisory adj. Synonym manage v [T]

Task n [C] a piece of work that has to be done. Tasks are general1 assigned to employees at the start of the week. Synonym duty n [C] Collocations assign /delegate a task, task-based, task-driven, task force


Strategy

Analysis n [C] the work of studying data and information: Detailed analysis of our results shows that productivity has increased only marginally - analyse v [T] analyst n [C] Collocations financial analysis

Campaign n [C] a planned operation which aims to achieve a particular result: A new campaign by activists has forced the company to reconsider some of its policies.- campaign v [I] [+ for/against] - campaigner n [C] Collocations advertising campaign, marketing campaign, political campaign

Growth n [U] an increase in the size or quantity of something: Research suggests that there will be significant growth in the market for women’s products. - grow v [I] Collocations growth rate

Industry n [C] the production of goods using capital and labour: The automobile industry is facing increased competition. - Industrial adj. industrialise v [T] - industrialisation n [C] Collocations manufacturing industry, service industry, industrial relations
Market share n [U] the proportion of the total market that is supplied by a particular company: Our objective is to increase our European market share by five per cent this year. - Market-sharing n [U] Collocations increase / lose / take / win market share

Opportunity n [C] a situation with future potential: Japan represents a great opportunity for our new brand. Collocation Lose / sieze / take an opportunity

Resources n [C] this includes the capital, personnel and knowledge that an organisation has at its disposal: A key element of the new strategy is the more effective use of our resources. Collocation human resources, financial resources

Sales 1 n [plural] the value of the goods and services sold during a period: The company reported sales of $42 million during the first quarter. 2 the department responsible for the activity of selling goods and services to customers: I’ll put you through to our sales department - salesman/woman n [C] salesclerk n [C] AmE Collocations sales agent, sales call, sales conference, sales department, sales drive, sales figures, sales forecast, sales manager, sales outlet, sales pitch, sales promotion, sales representative, sales talk

Strategy n [C] a plan of action to enable a firm to compete: As part of our new strategy we are developing closer links with our suppliers. - Strategic adj. - strategically adv Collocations develop / revise a strategy, strategic alliance, strategic management, strategic planning, strategic business unit (SBU)

Supply n [U] the amount of goods or services available on a market at a certain time:
Improved production techniques will increase the supply of raw materials. - Supply v [T] - supplier n [C] - supplies n [C] Collocations order supplies, supply and demand, supply chain management, supply side, oversupply
Threat n [C] a potential danger to the interests of a company: Deregulation of the market is a real threat to established telecom operators. - Threaten v [T] - threatening adj. - threateningly adv

Hershey's letter

Dear Ms.

My name is Ariadne Garcia and I am writing because I was reading his article and I think very careful to say my opinion.

I think it is not fair to be sold chocolate factory and less to copetencia because it is the heritage of many people. It should be borne in mind that many people lose their jobs, their homes an entire social stability be lost.

We also believe that if Mr. Milton Hershey lived would seem not make it to their workers who both wanted. Just because I disagree would be many lost years I ask you please to take into account all views and make something about it

Curriculum Vitae

Personal data

Name and last name: Ariadna Ayerin García Deolarte
Place and date of birth: Mexico, DF, September 5, 1987
Nationality: Mexican
Civil state: Single
Address: Carnation #77 Col. the flowers
Cd: Nezahualcoyotl
Tel. / fax: 51125604
E-mail: ari_aye@hotmail.com

Academic formation

Primary School: Ignacio Allende (1993 - 1999)
High School: "Dr. Jaime Torres Bodet" (1999 - 2002)
Center Of Scientific And Technological Studies (Cecyt #5)
"Benito Juárez García" (2002 - 2005)
Metropolitan Institute Of Calculation (1999 - 2004)
National Polytechnic Institute
Superior School Of Trade And Administration
Unit Saint Tomas
Degree In Commercial Relationships
(2005 -)

Languages
Understanding and domain of English to 65%

Complementary formation
Handling of programming languages

Professional experience

1999 - 2000 "matters cousins THE FLOWERS"
Counter employee
2001 - 2002 boutique Quarry Jeans
Counter employee
2006 - 2007 Cellular TELCEL
Sales